Elif, a 31-year-old business owner from Istanbul, is redefining the world of sustainable fashion. She turned her love for vintage clothing into a thriving business that repurposes dead stock fabrics into unique, high-quality designs. Her journey, however, has not been without obstacles. From navigating the uncertainty of COVID-19 to relocating her business to the Netherlands, Elif has demonstrated resilience, adaptibility, and a belief in her mission.
from vintage to sustainability
Elif’s business journey began with a small vintage shop in Istanbul. However, as she became more aware of the impact of waste in the fashion industry, she transitioned to creating sustainable fashion pieces using dead stock fabrics, high-quality materials left unused by major fashion brands.
The COVID-19 pandemic brought unexpected challenges, forcing her to think outside the box. With her physical store struggling, Elif turned to Etsy to reach international customers, particularly in Northern Europe, where interest in sustainable fashion was on the rise.
the move to the netherlands | A strategic decision
Understanding that sustainability is at the core of Dutch consumer values, Elif made the decision to relocate her business to the Netherlands. The move, however, was far from easy. She faced significant delays in securing a visa, waiting a year and a half before she could officially establish her business.
Despite these challenges, she remained determined. Now, she actively participates in local markets , directly engaging with customers and other business owners and raising awareness about sustainable fashion.
overcoming challenges | The entrepreneurial reality
Like many entrepreneurs, Elif encountered numerous hurdles along the way. Managing a small team also came with its difficulties, hiring and letting go of employees was one of the toughest aspects of running a business.
Balancing work and personal life has also been a challenge. However with the support of her husband and a deep passion for her mission, she has managed to create a fulfilling career while pursuing further eductaion in creative business at Inholland, University of Applied Sciences.
scaling up and looking ahead
Expanding her brand in the Netherlands remain one of Elif’s biggest challenges. She is currently the sole employee, managing every aspect of the business, from design to marketing. She plans to expand her reach further with a physical store in the future.
To ensure long-term sustainability, she operates two Etsy shops, one in Turkey and one in the Netherlands. While she initially considered discontinuing her vintage clothing sales in Turkey, she quickly realized that inflation and local demand required her to maintain that aspect of her business.
the importance of networking and mental health
As an entrepreneur, Elif emphasizes the importance of surrounding herself with positive and supportive individuals. She has attended various business workshops and networking events in the Netherlands in Rotterdam and Amsterdam, allowing her to connect with like-minded individuals and expand her business network.
She also highlights the significance of mental health, particularly for female entrepreneurs balancing multiple roles in life. Meditation and yoga have become essential practices that help her maintain focus and well-being.
elif’s advice for aspiring female entrepreneurs
For women considering to start their own business, Elif offers valuable insights:
- Start small and build gradually – There is no need for perfection from day one.
- Believe in yourself – Confidence and perseverance are key to overcoming challenges.
- Find a support system – Whether it is family, mentors, or fellow entrepreneurs, having people who encourage you is invaluable.
- Stay adaptable – Business landscapes change, and flexibility is essential for long-term success.
Looking for the future
Elif’s next big goal is to open a physical store in Haarlem and be present in the Dutch sustainable fashion market. She continues to grow her online presence.
Elif continues to inspire other women to take the leap into business, she proves that with passion and persistence, anything is possible.
If you like to learn about Elif’s brand, visit her website or social media channels.
Her story is a reminder that sustainability and business success can go hand in hand, and that female entrepreneurs are shaping the future, one step at a time.